Steve Jobs opened up his presentation with details about this whole event and boy how I wish I was present to attend the actual keynote and what followed afterwards. Hand on the iPhone 2 while asking questions to those Apple developers.

But instead of announcing what we all wanted, the 3G iPhone and its rumored specs, he started the keynote presenting the iPhone 2.0 platform which Apple has been developing since March, in about 95 days or so. 250k downloaded the SDK since then with 25k people applying to the pay developer program, and only 4k being accepted for now.

As for the iPhone 2.0 software, Steve went through 3 main topics, Entreprise, SDK and New Features. Push email, calendars, contacts, auto-discovery, global address lookup, remote wipe, everything got built-in as previously asked for. And the beta seems to have been awesome, but I wonder why no one called me for a test drive:

We’ve had a beta going… 35% of the Fortune 500 has participated in that beta program. The top 5 banks, top 5 securities firms, 6 or 7 top airlines, 8 of 10 top pharma, and 8 of 10 top entertainment companies.

Scott Forstall replaced Steve to tell us more about the SDK. If you are familiar with Apple’s API and smart enough to develop an UI then you will have the exact same tools and features to your disposal that official Apple developers have. You just have to go creative on this iPhone 2.0 SDK.

And as for apps, I have just showed you what games will look like. Care to see more serious, busy people, grown up apps?

Well there’s eBay. Bid, buy, watch, sell, pay, ship, browse. I am getting dizzy. You will be able to do this all from your iPhone or from your PC. If you’re an eBay freak you will never miss bidding again.

Next there’s Loopt. It will come free at launch and what this program basically does, is to locate your friends and see what they are doing.

Then came TypePad, a blogging platform, not my preferred one at all. But if you want to blog from your iPhone while on the go, TypePad will be waiting. I assume WP support will be there too?

If you are into news, you will get them from Associated Press for now, but more should follow. And baseball fans will get their baseball news from MLB.com. How cool is that. Stay on top of the news no matter where you are in those 70 countries.

And there’s Apple Push Notification Service. Unlike Windows Mobile phones which will use precious battery life and memory to run applications like IM in the background, the 3G iPhone will use this push notification to preserve battery life and memory usage. I’ve used the use word so much it will get used up already. Apple will have a continuous IP connection to the phone, where a 3rd party server will ping Apple’s notification service to your device.

All this info was pouring when all we wanted was the 3G iPhone to be shown and explained. Kudos to Apple and all developers, great applications and more will follow. Great thinking outside the box for making complicated things seem so simple.

When Steve returned he showed us more features of the iPhone 2.0 platform. Import documents no matter if they are iWork or Microsoft’s, work on them, bulk delete them if you like, move them or save them.

Multiple language support has been added, with Japanese and Chinese being offered character drawing/recognition just like it was hinted in rumors about a month ago.

If you want to update your iPhone, that’s going to be free of charge whereas if you want to update your iPod Touch you will only have to pay $9.95. Another cool thing is that any update to your already downloaded applications will be available via wireless. Furthermore these applications will be available in 62 countries. If an app is 10MB or lower it will be available straight to your cell via WiFi or iTunes and if it’s bigger you’re going to need a computer to get it via iTunes.

If you think that by now I should be done, well, I am not. While it is easy to present a list of specs, when you talk about iPhone 2.0 platform, you can talk for a long time. And Steve just proved that today.

iTunes will be a cool tool to use for Enterprises. If you wish to share certain iPhone apps via your company’s intranet, iTunes will assist you in that too. And just so we have another way of sharing apps, there’s Ad Hoc. This will let you share your app for a certain number of iPhone users only.

Of course this wasn’t the end of apps presentation. MobileMe followed but we already have it covered for you right here.