The Walt Disney Corporation has plans to release an application for the iPhone, with the intention to reward users that browse their website by offering some free bonus.

The application works in an unusual way, basically users have to take photos with their cellphones of movies like “Wall-E” and “G-Force” that are displayed on the Disney.com website. If the user shoots the right frame, it will have access to exclusive content like videos and wallpapers for the cellphone. In the future Disney wants to incorporate movie posters as bonus, to get more interest in their upcoming movies.

This Walt Disney application for the iPhone is free and is already available for download.