It isn’t very often that you won’t get any backlash when you are the self-proclaimed first at something. And after Sky claimed they were the first, and only, broadband provider to offer “truly unlimited” broadband, Virgin was none too happy.

An official Virgin spokesperson had this to say on the matter:

“We were the first ISP to provide unlimited broadband packages to our entire customer base, including both cable and ADSL, and have never imposed any form of ‘fair use’ policy.”

Hey guys? When one of you can offer me truly FREE, unlimited broadband, then we’ll talk.