29 May 09 Victoria ‘s Secret Goes Mobile

Victoria’s Secret adds another way for its patrons to access and order their products with the soft launch of a new mobile e-commerce site. Additionally, a text message campaign coincides with this new strategy, something common we see today.

Users can shop the Victoria’s Secret catalog that is available on the retailer’s main Web site or in print by entering an item number into a “Catalogue Quick Order” query box. Once they’ve located the item they want, they can then buy it securely over the mobile site and check the status of their shipments.

This sounds simple and similar to most businesses that have embraced the technology of e-commerce. While it has been going on for some time now, this added phase of marketing and distribution of Victoria’s Secret products should help reach a wider array of consumers, particularly the ones who have adopted web technology or online ordering.

Shopping just got easier and whether you are using your PC or mobile phone, the advent of looking and placing orders seem to be the new face of marketing and promotions today. Thankfully, Victoria’s Secret has done that and results seem high that they can make up for faltering sales which is plaguing the whole world due to old-school marketing tactics.

(Source) Promo Magazine

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Tags: consumers, e-commerce site, marketing tactics, mobile phone, new face, new strategy, old school, patrons, promotions, shopping, text message, victoria s secret, web technology