For the fans who want to stay up to date with the gossip and news from the Hollywood scene, Variety has unveiled a new online widget for iPhones offering readers non-stop access to the most compelling entertainment industry buzz.

Developed using NewsGator content syndication services and RB Searchs’ Zibb on Demand search engine, Variety can now deliver the most timely and credible news and analysis to its loyal followers whether they are at home, at work or on the road.

The Variety iPhone App is available now at the iPhone App Store, and the Variety Widget — a web-based window that can be embedded in any website — is available now on Variety.com. Anyone can grab the widget and incorporate it into a web page, including Facebook, iGoogle and MyYahoo. In addition to the speed of content delivery, the new services allow users to select only the content they are interested in, whether that’s news, reviews, videos, photos or interactive tools.

(Source) Press