U.S. Launch of Sony Ericsson Night Tennis

In celebration of this year's Sony Ericsson Open tennis tournament, the company launched a two-day "NIGHT TENNIS" event on March 22nd and 23rd. The event attracted a live audience of totaling more than 5,000 people, whom registered for free tickets online. Aimed for attracting a younger crowd, Sony Ericsson provided exciting entertainment and brought tennis to a whole new level with a "ultra violet" tennis tournament in the dark. The event also included some of the best DJ acts and a neon fashion show.

read..