TouchScreen Device Features Tops Mobile User PreferencesBy Brian - 04/08/2009 3:19:42 PM |
If you had the chance to be asked, what specific feature of a mobile device would you want? Apparently there would be two things a mobile user would want:
- TouchScreen Features
- Phones below $50
The two points are not really surprising. Considering people want the best they can get on any deal is only common. And to back up this claim, a study conducted by ABI Research ound nearly half of the respondents in the 40-59 age bracket expected a touchscreen on a $50 mobile device.
That survey, conducted in February, 2009, aimed to discover what features people have on their phones, which are actually being used, and what features people of different ages expect to find on cellular handsets at various price-points.
The top features, present on over half of all respondents’ phones, were a camera, Internet access, the ability to play music, to record video, to send and receive email, and to do instant messaging. A significantly higher proportion of those aged 18-29 had these features, and some of a dozen others, in their phones. According to research practice director Kevin Burden, “We found the classic 80/20 usage pattern: about 80% of those surveyed used only 20% of the available functions.”
(Source) Press
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Tags: cellular handsets, device features, instant messaging, internet access, mobile device, mobile user

