26 May 09 The Weather Channel Max App for iPhone
The Weather Channel today announced a new premium version of its extremely popular weather application for the iPhone and iPod Touch. This new application called The Weather Channel Max is available now on the Apple App Store and is the first weather application to include future radar imagery in motion on a map, using proprietary TruPoint technology developed by The Weather Channel. The success of the original weather application and outstanding customer feedback led to the creation of The Weather Channel Max application.
The Weather Channel Max offers all the functionality that users have come to expect plus additional features and functionality in an ad-free environment:
Press Release:
The Weather Channel Interactive Introduces Premium Mobile Weather Application on Apple App Store
Ad-free App Includes TruPointSM Future Radar Maps in Motion
ATLANTA (May 26, 2009) – The Weather Channel Interactive (TWCi) today announced a premium version of its popular weather application for iPhone and iPod touch now available on the Apple App Store. The Weather Channel Max will be the first App Store weather application to include future radar imagery in motion on a map, using proprietary TruPoint technology developed by The Weather Channel®. Other new features include additional severe weather coverage, an enhanced video center, home page customization and more.
“The Weather Channel Max application is truly groundbreaking, and we expect that it will be a must-have for many iPhone and iPod touch users,” said Louis Gump, vice president of mobile, TWCi. “Using our proprietary TruPoint technology, the app will give consumers unique insight into the weather future for locations they care about the most, from their backyard to the ballpark. Enhancements such as additional severe weather and video content round out the unparalleled experience we are delivering.”
The Weather Channel Max application is the first time the exclusive TruPoint future radar imagery has been utilized in a mobile environment. With TruPoint by The Weather Channel, maps show not only recent actual images but also projected images for the upcoming six hours, allowing users to see exactly what’s coming next in the forecast with the most accurate radar imagery available on any platform. In general, existing radar imagery on mobile weather applications shows what has happened recently or in the past, which is extremely valuable. Now, TruPoint future radar imagery also allows The Weather Channel to predict and display a weather pattern for several hours into the future.
The original free, ad-based version of The Weather Channel for iPhone and iPod touch has received more than 3.8 million downloads since its November 2008 launch and remains one of the most downloaded applications on the Apple App Store. The success of the original application and outstanding customer feedback led to the creation of The Weather Channel Max application.
The Weather Channel Max application is available for $3.99 from the Apple App Store on iPhone and iPod touch at www.itunes.com/apps/theweatherchannelmax.
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