Sony Ericsson is the official mobile phone of the 2010 FIFA World Cup which is going to take place in South Africa. Although there’s almost a year to go until the first kick-off, Sony Ericsson has decided to officially announce its Extra Man campaign. Soccer fans around the world will be able to get news, facts, and World Cup-related content straight on their mobile phones. As an alternative Sony Ericsson also has an Extra Man website available although I’m sure they’d rather you accessed the service via your Sony Ericsson phone. So in case you love soccer and you like Sony Ericsson phones, the Extra Man application is ready to deliver all that soccer content to your mobile phone

via Sony Ericsson

Sony Ericsson is the official mobile handset for the 2010 FIFA World Cup. Soccer fans might even get some various special edition phones dedicated to soccer or football. Call it what you wish but the World Cup is a fantastic media event. Sony Ericsson will certainly get some publicity out of it since it’s going to be one of the sponsors.

Here’s what they say about it:

The agreement with FIFA enables Sony Ericsson to partner with one of the world’s most popular sports and adds to the existing Sony Ericsson sponsorship portfolio. Sony Ericsson will apply the knowledge gathered from its continuing successful sponsorship of the Sony Ericsson WTA Tour, the largest sponsorship of professional women’s sport, to engage with consumers through new and exciting experiences.

There’s a long time to go to the 2010 cup so it’s way to early to talk about any special edition phones dedicated to the event.