Mobile operators and content owners are the prime target of this new technology, developing and deploying Live and On Demand TV video services for the iPhone. The use of video via mobile devices has become evidently growing and thanks to the new iPhone OS 3.0, Envivio plans to use this to deliver the growing demand requirements to people who lean on mobile TV today.

iLiveTV delivers everything mobile operators and content owners need to deliver TV to iPhone users. iLiveTV includes the Envivio 4Caster C4 world-class video encoding platform, content delivery server software.

So if you have been chained to YouTube and other video streaming services, expect a new wave of sites and services to come out once this technology is taken into their wing and optimized to deliver the visual privileges that has invaded the mobile features we see today. The ultimate winner is the mobile users since now, they are on the brink of having a wider selection of video sources once companies settle down with the iLiveTV.

(Source) Press

Tags: Apple, Cell Phones, content owners, demand tv, envivio, iPhone, iPhone, mobile devices, mobile features, Mobile News, mobile operators, Mobile Software, mobile tv, mobile users, new wave, platform content, server software, video encoding, video services, video sources, video streaming services

Don’t be surprised if you are offered another type of service in the form of video services for your mobile phones by your provider soon. And if so, you can be sure that this was made possible with this new on-device video entertainment solution announced by Mobixell Videon.

Mobixell’s Videon(TM), which is commercially installed at various mobile operators around the world, enables the delivery of new video services from Video on Demand and live channels to internet video, over a vast variety and diversity of mobile devices, domains and networks, simply and at optimum quality.

The advantages of Videon(TM) version 3.0 are the integration of a mobile internet gateway, an acquisition system, ad injector, streaming server and bit rate adaptation technology - all in one product.

For end users, the solution will deliver a more complete, personalised experience all delivered at optimum quality, which will enable the mobile TV experience to evolve from ‘passive zapping’ to ‘active browsing’.

The Mobixell Videon platform is built to support the business model of ad-funded TV services by providing real-time targeted advertising injection: Videon is already integrated and deployed in commercial service with Mobixell’s Ad-It(TM) ad server.

(Source) Press

Tags: Business, internet gateway, mobile devices, mobile internet, Mobile News, mobile operators, Mobile Software, mobile tv, mobixell, video entertainment, video services, videon