This new app is a new marketing channel and great attraction for consumers who love freebies. Sounds familiar? It does sound like a business-model type scenario but it is really like making both ends meet. The new app is the DreamWalkMobile.com, a “mobile treasure hunt” that offers exciting benefits to both advertisers and consumers.

DreamWalk enables advertisers to place real prizes, samples and giveaways at GPS locations on the global DreamWalk prize map for mobile phone users to collect. Prize points positioned on the DreamWalk map also double as interactive advertisements. Mobile phone users can claim their prizes directly from the retail locations being advertised.

The new DreamWalk application is ideal for business owners and advertising executives who want low-cost, measurable ads that target consumers in a fresh way. DreamWalk offers spam-free advertising, free online statistics, and free account registration. In addition, the web site is giving $25 in free DreamWalk credits to everyone who signs up for an account.

(Source) Press

Tags: account registration, advertisers, Apple, Business, business model, business owners, free advertising, giveaways, gps locations, hunt application, interactive advertisements, iPhone, marketing channel, mobile phone users, model type, new marketing, prizes, retail locations, statistics, target consumers, treasure hunt