What nobody believed possible anymore seems to have happened. Microsoft and Yahoo have signed a search partnership today. That means Microsoft has gotten a 10-year license to use Yahoo’s search technologies and integrate Yahoo in its own search engine, Bing. And Yahoo will get to play with advertising for both parties involved since it will be the “exclusive worldwide relationship sales force for both companies’ premium search advertisers”. We’ll have to wait and see what this means for the mobile business since the deal is subject to regulatory review which will be completed by early 2010. What do you think Google has to say about this Yahoo and Microsoft affair?

via Microsoft

Microsoft has been craving for a piece of the search business for quite a while now. It tried and failed a number of times to purchase Yahoo and since that deal never took off Microsoft decided to create its own search engine from scratch. That’s how Bing came to life.

Microsoft’s Bing will fight against Google for search dominance. Microsoft will invest an impressive $80 million in advertising the new search engine. Will Microsoft succeed? Will we bing stuff instead of simply googling it? Will Apple even show up in Bing searches?

via advertising age