The popular cellphone from Sony Ericsson entitled Pureness will soon become available in two locations: – at Saks Fifth Avenue online store; – and at the Sony VIP Shopping service in the US; The price of the Pureness is “only” $990 but at least you’ll get a good looking device with a transparent LCD and [...]

Remember that Sony Ericsson Pureness launched a while ago? Well it looks like a successor of the Pureness is currently in the works. And according to the designer of the original Pureness, the Pureness 2 will be an even simpler phone than the first one. So don’t expect any special smartphone-like features from the Pureness [...]

Sure, the design does give us a break from the standard designs that we see everyday, but would that merit a £530 price tag? And if that’s not a blow enough, Brand Republic, a magazine, revealed that the Sony Ericsson Pureness will not travel the usual routes to the customer but make its way …

This is one of the weirdest Sony Ericsson you will ever see. And it has one of the weirdest names which happens to replace an even weirder name. The phone in the picture has been officially released by Sony Ericsson and we shall refer to it as the Xperia Pureness even if it doesn’t have [...]