Sure, the design does give us a break from the standard designs that we see everyday, but would that merit a £530 price tag? And if that’s not a blow enough, Brand Republic, a magazine, revealed that the Sony Ericsson Pureness will not travel the usual routes to the customer but make its way to stores like the Selfridges and other “design museum shops” when it is released in UK this November.  According to Cathy Davies, SE’s marketing director, the Pureness will be positioned more as an “iconic niche product, not mass-market.”  Sounds more and more like a luxury phone than a low-end candybar with a transparent display, so write us down for the €599 X2 instead.

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This is one of the weirdest Sony Ericsson you will ever see. And it has one of the weirdest names which happens to replace an even weirder name. The phone in the picture has been officially released by Sony Ericsson and we shall refer to it as the Xperia Pureness even if it doesn’t have anything to do with the Xperia line of smartphone. At least we’re not calling it Kiki anymore!

Sony Ericsson didn’t reveal any specs. All we know so far is that the Pureness is a candybar phone with a transparent screen. The phone will be available in November so we have plenty of time to see if it’s worth buying.

via sonyericsson