Alltel Wireless announced that it is taking its primary sponsorship of the No. 12 Penske Racing Team direct to the consumer. Check out the unique user experiences for race fans across the country:
My Circle 500: A national text-to-win competition featuring My Circle from Alltel, users stand to win up to $500,000. The top ten sweepstakes finalists will have an opportunity to take their Circle of Friends to an all-expense-paid trip to Charlotte, NC for a tour of the Penske Race Shop and even go head-to-head in a go-kart and pit crew challenge.
Alltel Racing Podcast Series: Customers get an inside look into the No. 12 Alltel Team at www.alltelracing.com. The podcast starts February 19 with Ryan Newman and Brett McMillan. Other goodies include celebrity guest interviews, a voicemail option in the interactive mailbag feature and prizes for lucky listeners.
Online Charity Auction: Interested in racing memorabilia? Check out the online auction on the website, and support the Ryan Newman Foundation, providing college scholarship to students interested in auto racing careers, conservation of the outdoors and others. (more…)
Tags: Alltel, Alltel, Cell Phones, nascar, promos
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