Vertu, the luxury brand of Nokia is set to open mobile services in Japan. They will become the first mobile phone maker to encroach on the Japanese service provider domain, which has been dominated by domestic companies.

This new service will allow subscribers to access a host of mobile services including ‘Club VERTU,’ which includes a special members-only concierge. This new service will be supported by the Nokia Siemens Networks’ hosted Mobile Virtual Network Operator (MVNO) solution.

“Meeting the needs of customers in this segment requires a specialised approach. Vertu users the world over are discerning individuals who are willing to pay a premium for the right experience,” Tagore Ramoutar, Vertu’s director of business development for Japan and Korea, said in a statement.

(Source) AFP

Tags: Business, luxury brand, mobile phone maker, mobile services, mobile virtual network operator, Nokia, Nokia, nokia siemens networks, nokia vertu, Siemens