09 Mar 09 ICE-T Supports LG Mobile and VH1 Save the Music Foundation

The partnership to support the Save the Music Foundation is really a venture between LG Mobile and VH1 but they got a little help from Grammy Award winning rapper and star of Law and Order: SVU Ice-T who spoke with students about the role music has played in his life.

Grammy Award winning artist Chrisette Michele performed two songs, “Epiphany (I’m Leaving)” co-written by Ne-Yo and “Love Is You” co-written by John Legend. Executives from all organizations were present at the event, including Executive Director of the VH1 Save The Music Foundation Paul Cothran, and Senior Director of Marketing Communications for LG Mobile Phones Tim O’Brien.

LG Mobile Phones joined forces with the VH1 Save The Music Foundation for a one-year, multi-faceted partnership to promote the importance of music education. The partnership will include check presentations at public schools around the county and a national year-long advertising campaign – ‘Come Together’ – that was funded by LG Mobile Phones to raise awareness about music education and the positive impact it has on children’s lives.

(Source) Press

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Tags: advertising campaign, john legend, lg mobile phones, marketing communications, music education, partnership, role music, tim o brien, two songs, vh1 save the music, vh1 save the music foundation