People who mix coffee while carrying their iPhones can now have an easier time paying for their orders as Starbucks unveils a new iPhone app called the Starbucks Card Mobile app for the iPhone. The new app allows customers to sync their prepaid Starbucks cards, being able to check and add credits in case they are about to use up their credit. For the coffee addicts, the app can also pick up the tab for your next order.

Users can select that “payment trial” function which will display the QR code. The iPhone is then scanned and the cost will be automatically deducted from the balance afterwards. People even get a bonus as they will get free coffee refills and 2 hours of free WiFi access.

(Source) Mobile Marketing News

Tags: access source, bonus, card mobile, cards, Cell Phones, coffee addicts, coffee refills, free coffee, free wifi access, iPhone, iPhone, iphones, mobile marketing, Mobile Software, qr code, starbucks, Sync

Businesses that are running out of marketing ideas to use should consider using this mobile marketing app that is the modern approach towards soliciting customer feedback from their products or services. Normally, people would mail or handout some piece of paper to go about it, a key marketing move to help improve on their business goals.

The software being mentioned is the Techneos Entryware 6.3 which is now available for the Palm Pre. The Palm Pre is being wooed as the mobile business partner for businesses and executives and with the right apps, they can really help optimize businesses today.

“Availability of our solution set on a variety, and increasing number of mobile devices is a commitment that we take seriously at Techneos” says Dave King, President and CEO. “Providing access to people through mobile technology continues to drive our innovation. Entryware 6.3 on the Palm Pre is an optimal solution for wireless surveys, pairing the latest in mobile phone technology with the world’s most powerful mobile survey software.”

(Source) Press

Tags: apps, Business, business goals, business partner, customer feedback, Innovation, key marketing, marketing ideas, mobile business, mobile devices, mobile marketing, mobile phone technology, Mobile Software, mobile technology, modern approach, optimal solution, Palm, Palm, piece of paper, software source, survey software

Mobile marketing is common to most these days and apparently this now includes the real estate sector. The network that mobile phones cover is so broad that along those lines, you know that you can catch some customers in the process. Such is the philosophy that HGTV seems to be banking on as it launches its own version iPhone app for business functions.

Users can view clips from favorite HGTV shows like Designed to Sell, Curb Appeal, Get It Sold, and My First Place. While watching, users can bookmark favorites, share clips with friends, and rate the videos – all from inside the app.

“Homebuyers and sellers are constantly on the move and looking for ways to learn more about what’s going on in real estate. The new HGTV iPhone app is a great way for Coldwell Banker to capture their attention and engage them whether they are at home or out and about,” said Michael Fischer, senior vice president of marketing at Coldwell Banker.

This app is surely a good app to have for the real estate agents and brokers aching to find ways to get a sale through. So as far as data gathering and market fluctuations are concerned, this is one app that can really be of great assistance to them.

(Source) Press

Tags: Apple, coldwell banker, hgtv, homebuyers, iPhone, iPhone, market fluctuations, michael fischer, mobile marketing, mobile phones, Mobile Software, philosophy, real estate agents, real estate sector

Affiliating themselves with HipCricket is becoming a great gamble for most sports radio stations as it has increased cumulative audience and time spent listening, building robust remarketable databases and consistently recording most text messaging activities among HipCricket’s hundreds of stations.

HipCricket’s list of sports stations reads like a Who’s Who – The Ticket Dallas, WEEI-AM Boston, KJR Seattle, KESN-AM Dallas, KTKR-AM San Antonio and ESPN Seattle. Syndicated sports radio host Jim Rome is also a client.

Prior to HipCricket, The Ticket was signing up an average of 75 new listeners per month to its VIP database. In the first two months of working with HipCricket, the station opted in 2,615 new members. Also, The Ticket sent a text push to its entire database encouraging listeners to tune in for a major announcement. Portable People Meter (PPM) data showed that the station’s cume doubled in each of the three quarter hours that the Cowboys’ programming push messages were sent to the station’s text club.

“Text messaging has strengthened our bond with our listeners,” said Gus Swanson, who oversees KJR-AM in his role as Clear Channel Seattle marketing director. “The most powerful part of our relationship with HipCricket is that when our team or I have an off the wall idea and say ‘What If we tried this’, they embrace the concept as a way to make the entire system better. The result delivers more impact for our stations, our listeners and our clients.”

(Source) Press

Tags: Business, Cell Phones, espn, hipcricket, mobile marketing, Mobile News, radio stations, sports radio, sports radios

There is a new kind of modern marketing practice and it is known as Ringback marketing. Technically, it is what the term connotes. They replace the “ring” normally heard by a caller with granular targeted audio advertisements.

Imagine building your dream advertising platform by combining the best parts of all other mediums with subscriber-based data profiling and targeting, location-based marketing, high interactivity, real-time consumer engagement functionality, cross-platform campaign integration, incredible metrics, high conversion capability, and total cost control—all while protecting consumer privacy. RBT Ads offer advertisers all this and more.

The presentations will be held in the mobile marketing pavilion at ad:tech on April 22, 2009 at 4 p.m. and April 23 at 11 a.m.

(Source) Press

Tags: advertisements, advertisers, Business, campaign integration, consumer privacy, conversion capability, cross platform, metrics, mobile marketing, Mobile News, modern marketing, real time, subscriber

Thanks to their innovative media advertising formats, Greystripe has copped the “Mobile Applications and Widgets – Mobile Marketing/Mobile Advertising” category at the Emerging Technology Awards for their innovative GS. Rich Media advertising formats. Greystripe’s GS.

Rich Media formats allow for full-screen, Flash advertisements on the iPhone, enabling digital marketers to easily bring online creatives directly to mobile.

Greystripe’s E-Tech Award win gives industry recognition and exposure to their state-of-the-art platform technology, highlighting their ad formats as the best wireless advertising product in the areas of mobile consumer applications and vertical marketing technology. Greystripe’s GS.Rich Media ad formats were among 300 product and service applicants that were reviewed by a panel of 30 recognized members of the media, industry analysts and executives. The products were judged on innovation, functionality, technological importance, implementation and overall “wow” factor.

Greystripe has seen great brand lift results with its GS.Rich Media advertisements, having run successful campaigns with Unilever Axe, Paramount, LeapFrog, Dunlop Sports, Xbox and Burger King, among others.

(Source) Press

Tags: ad formats, Business, Cell Phones, consumer applications, dunlop sports, greystripe, industry recognition, marketing technology, media advertising, mobile advertising, mobile applications, mobile consumer, mobile marketing, Mobile News, Mobile Software, platform technology, screen flash, service applicants, technological importance, technology awards, vertical marketing, widgets, wireless advertising

If you happen to receive a certain plug or advertisement on your cell phone, you can be sure that the Atomic Blue Sender Software is responsible for it. Mobile marketing is touted as the new age of marketing for businesses and with this newly developed software from AtomPark Software, you can be sure that companies will start investing in it to build market awareness via the growing population of mobile phone users.

Of course, the Bluetooth connection must be enabled on phones. While some user have played it safe by turning it off (for security reasons against viruses), the probability of being sent advertisements via mobile technology is to be expected.

When Bluetooth-enabled devices are in range of the broadcast, the Atomic Blue Sender application (constantly scanning for such devices) finds the ones with Bluetooth set to discoverable and sends information to all of them. All you have to do is to add the files containing that information.

But again, the thing is that the Bluetooth connectivity of phones within range must be turned on. Also, users have to open it to see it.

(Source) Press

Tags: advertisement, advertisements, bluetooth connectivity, broadcast, Business, mobile marketing, Mobile News, mobile phone users, Mobile Software, mobile technology, security reasons

Hyundai seems to be on a tear these days. After having some key moments in the automotive industry, it looks like they are about to invade the mobile phone market as well. And considering that they have gained the tag of being reasonably priced, this alone provides them a glimpse of possibly penetrating the mobile phone market by the end of spring.

If reports are accurate, they are targeting all competing brands and models in the mobile market, including the iPod and the iPhone. This and a lot more are in their list of corporate goals and Hyundai may just be the new kid on the block playing along with the big boys of the mobile solutions industry.

At present, Hyundai has some eight models currently available in Europe and plans to have another 10 to 15 available during the course of 2009. The hope is that can become a serious contender for a market share in the highly lucrative mobile communications business which is currently dominated by the likes of Sony Ericsson and Nokia.

(Source) Mobile Marketing

Tags: Business, Cell Phones, hyundai, iPhone, ipod, mobile communications business, mobile market, mobile marketing, mobile phone market, Nokia, Sony, Sony Ericsson