Thanks to their innovative media advertising formats, Greystripe has copped the “Mobile Applications and Widgets – Mobile Marketing/Mobile Advertising” category at the Emerging Technology Awards for their innovative GS. Rich Media advertising formats. Greystripe’s GS.

Rich Media formats allow for full-screen, Flash advertisements on the iPhone, enabling digital marketers to easily bring online creatives directly to mobile.

Greystripe’s E-Tech Award win gives industry recognition and exposure to their state-of-the-art platform technology, highlighting their ad formats as the best wireless advertising product in the areas of mobile consumer applications and vertical marketing technology. Greystripe’s GS.Rich Media ad formats were among 300 product and service applicants that were reviewed by a panel of 30 recognized members of the media, industry analysts and executives. The products were judged on innovation, functionality, technological importance, implementation and overall “wow” factor.

Greystripe has seen great brand lift results with its GS.Rich Media advertisements, having run successful campaigns with Unilever Axe, Paramount, LeapFrog, Dunlop Sports, Xbox and Burger King, among others.

(Source) Press

Tags: ad formats, Business, Cell Phones, consumer applications, dunlop sports, greystripe, industry recognition, marketing technology, media advertising, mobile advertising, mobile applications, mobile consumer, mobile marketing, Mobile News, Mobile Software, platform technology, screen flash, service applicants, technological importance, technology awards, vertical marketing, widgets, wireless advertising

Mobile advertising is the real deal in getting the proper advertising tactics today. Vdopia has launched a premium solution that will surely benefit most businesses and groups seeking the right exposure level today, hitting the proper target market through the wide array of iPhones that most consumers have in hand.

With iVdopia, the hottest cellular device in the world becomes the most potent means to engage users, anytime and anywhere, with the widest range of engaging ad formats, including pre-application advertising videos, and, for the first time, sponsorship to the iPhone.

iVdopia has an advertising platform and an extensive ad network through Vdopia’s BrandConnect Ads. The company’s proprietary technology delivers industry-leading CPMs - an unprecedented value to large brand advertisers and application developers alike. iVdopia is unique in that it enables complete analytics for both applications and advertisements, including information on how many times an application or advertisement reaches users, how long users stay engaged and how many times they play ads.

(Source) Press

Tags: ad formats, advertisement, advertisements, advertisers, advertising solution, Apple, application developers, Business, Cell Phones, exposure level, iPhone, mobile advertising, premium advertising, sponsorship, target market

The age of advertising has diverted its attention towards mobile phones, making these devices the mediums of effective marketing and promotion tactics. This trend is expected to grow particularly now that advertisers are expected to dramatically increase their spending on “third-screen” ad campaigns targeted specifically to users of mobile data services, providing a potentially huge new revenue stream for operators of mobile networks, according to the latest report by Pyramid Research.

Pyramid predicts that mobile advertising will boost mobile data service revenues by 10 percent within the next five years, as mobile service adoption rates grow worldwide. Mobile data services are expected to account for more than 33 percent of operators’ service revenues at the global level by 2013, making any driver of this market a strategic component.

The expected growth in mobile data subscriptions will make mobile advertising a robust growth area despite an expected overall downturn in advertising spending over the next two years, notes Jan Ten Sythoff, manager of Mobile Content at Pyramid Research and co-author of the report. “Fixed-line Internet and mobile platforms will take market share away from traditional formats in the short term and grow in line with economic recovery from 2011 onward,” says Sythoff. “Mobile and Internet platforms combined will account for roughly 12 percent of overall advertising spending in emerging markets and 30 percent in developed countries by 2013.”

(Source) Press

Tags: adoption rates, Business, Cell Phones, effective marketing, global level, internet platforms, mobile advertising, mobile content, mobile data service, mobile data services, mobile networks, Mobile News, mobile platforms, mobile service, promotion tactics, pyramid research, revenue stream, robust growth, service adoption, service revenues

Even in recession, Jiffy Lube and Clear Channel proved to one and all that mobile advertising still works! This was proven in a recent mobile advertising campaign launched where the mobile marketing strategy produced significant redemption, including approximately 50 percent from new customers.

Beginning in September, 105.1 Channel Q (KCCQ, Ames, Iowa) ran a promotion that offered listeners the chance to win free oil changes for a year, if they texted the word JIFFY to 55981.

All who entered received a mobile coupon that included a discount on various Jiffy Lube services, including oil changes, wiper blades, tire rotations and filters. Participants also had the ability to opt in for future offers. Of those who redeemed the mobile coupon, approximately 50 percent were new customers.

(Source) Press

Tags: advertising campaign, Business, Cell Phones, free oil changes, jiffy lube, lube services, mobile advertising, recession, tire rotations, wiper blades