08 Apr 09 Greystripe Wins “Mobile Applications and Widgets – Mobile Marketing/Mobile Advertising” Award

Thanks to their innovative media advertising formats, Greystripe has copped the “Mobile Applications and Widgets – Mobile Marketing/Mobile Advertising” category at the Emerging Technology Awards for their innovative GS. Rich Media advertising formats. Greystripe’s GS.

Rich Media formats allow for full-screen, Flash advertisements on the iPhone, enabling digital marketers to easily bring online creatives directly to mobile.

Greystripe’s E-Tech Award win gives industry recognition and exposure to their state-of-the-art platform technology, highlighting their ad formats as the best wireless advertising product in the areas of mobile consumer applications and vertical marketing technology. Greystripe’s GS.Rich Media ad formats were among 300 product and service applicants that were reviewed by a panel of 30 recognized members of the media, industry analysts and executives. The products were judged on innovation, functionality, technological importance, implementation and overall “wow” factor.

Greystripe has seen great brand lift results with its GS.Rich Media advertisements, having run successful campaigns with Unilever Axe, Paramount, LeapFrog, Dunlop Sports, Xbox and Burger King, among others.

(Source) Press

Popularity: 1% [?]

Tags: ad formats, consumer applications, dunlop sports, greystripe, industry recognition, marketing technology, media advertising, mobile advertising, mobile applications, mobile consumer, mobile marketing, platform technology, screen flash, service applicants, technological importance, technology awards, vertical marketing, widgets, wireless advertising