Matthew Key, the new head of O2 in Britain, claimed that as many as three out of four customers of the iPhone will be new customers, switching from rival mobile networks. With its exclusive deal to sell the iPhone in Britain, the man-who-will-be-chief-in-2008 did not give an indication of how many phones had actually been sold since November 10 (the launch date across the Atlantic), but mentioned that sales in the first few weeks have been in line with expectations.

O2 financial informaion is available here.

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