When it comes to whipping up marketing projection and strategies, any businessman or marketing executive will tell you that forecasting and data gathering will be among the essential factors before a person can immediately come up with a marketing plan. But now, these two strategic factors may yet become easier to handle as Ad-ology unveils the Marketing Forecast iPhone application which aims to speed up the research, news and trends which make up the external factors of doing business.

The Marketing Forecast iPhone app provides a compilation of the latest forecasts, challenges and opportunities for a particular region. Featured information includes advertising revenue, category sales, marketing activities, and consumer spending, plus other insights and news about advertising, branding, and digital marketing.

The app is now available for download at the Apple iTunes store for free.

(Source) Press

Tags: advertising revenue, Apple, apple itunes, Business, businessman, challenges, compilation, consumer spending, digital marketing, doing business, external factors, free source, insights, iPhone, iPhone, marketing plan, Mobile Software, ology, research news, revenue category, sales marketing

When it comes to developing iPhone app software, it is a business in itself. It is not merely a matter of creating and developing unique apps. It also needs to have a purpose, something that this new blog article can highlight.

This comes in the midst of the first year anniversary of the App Store this week, holding more than 60,000 apps which could very well end up unnoticed unless the proper schematics in the marketing aspect is done. Just like business, these apps need a marketing plan so that they can be directed to the right users and the right market.

“Fundamental marketing rules apply, such as defining your target audience and identifying how to reach them. However, this medium requires insight as to what’s technically possible within Apps, how the iPhone App Store works and how social media can be leveraged to spread the word. My hope is that the blog is a practical guide for accomplished developers and expert marketers alike.”

(Source) Press

Tags: Apple, apps, blog, Business, developers, first year anniversary, insight, iPhone, iPhone, marketers, marketing plan, midst, Mobile News, Mobile Software, practical guide, schematics, target audience