Email marketing is familiar to most of us and while we find some people who turn this marketing effort into a spamming strategy, there are some who really take email marketing seriously. And for the ones who do, you can bet that their approach is not that easy and would hence need the aid of a reliable tracker to make sure that they are in sync with their marketing campaign.

Emailvision makes sure that email marketing is done efficiently with the Campaign Commander for the iPhone. With this iPhone app, marketers can interact at every stage from initial design to response analysis. In addition, the application helps marketers to share marketing performance data with management and extended teams more efficiently.

(Source) Press

Tags: Apple, Cell Phones, initial design, iPhone, iPhone, marketers, marketing campaign, Mobile Software, performance data, response analysis, Sync

When it comes to developing iPhone app software, it is a business in itself. It is not merely a matter of creating and developing unique apps. It also needs to have a purpose, something that this new blog article can highlight.

This comes in the midst of the first year anniversary of the App Store this week, holding more than 60,000 apps which could very well end up unnoticed unless the proper schematics in the marketing aspect is done. Just like business, these apps need a marketing plan so that they can be directed to the right users and the right market.

“Fundamental marketing rules apply, such as defining your target audience and identifying how to reach them. However, this medium requires insight as to what’s technically possible within Apps, how the iPhone App Store works and how social media can be leveraged to spread the word. My hope is that the blog is a practical guide for accomplished developers and expert marketers alike.”

(Source) Press

Tags: Apple, apps, blog, Business, developers, first year anniversary, insight, iPhone, iPhone, marketers, marketing plan, midst, Mobile News, Mobile Software, practical guide, schematics, target audience

After the celebrated announcement of the iPhone OS 3.0, experts are predicting a significant surge as far as in A2P MMS campaigns from mobile marketers, advertisers and content providers.

“All along, interest in A2P MMS has been growing rapidly. With Apple’s announcement today, the A2P MMS flood gates will soon open - not only to the iPhone but across all handsets and carriers as well. The timing of the announcement couldn’t be better because it coincides with improvements in A2P MMS interoperability and our enhanced platform features for MMS deployment,” said Eicher.

Skycore delivers messaging and content primarily using MMS since nearly every phone launched during the past several years has been MMS enabled – notably excluding the iPhone. Skycore had to develop a work-around for the iPhone where, instead of an MMS, it would deliver content using SMS with Web links.

One of the major drawbacks of SMS is its 140-160 character message limit. Alternatively, MMS enables messaging thousands of characters, including hyperlinks, along with images, audio and video.

“With the iPhone supporting MMS, marketers will be able to push a ubiquitous, rich, multimedia experience directly to the inbox. And although SMS is currently ubiquitous and less expensive than MMS, the gap is closing and experienced mobile marketers are starting to integrate MMS into their upcoming campaigns,” added Eicher.

(Source) Press

Tags: Apple, Business, campaigns, content providers, deployment, handsets, Images, iPhone, iPhone, marketers, message limit, mms interoperability, platform features, rich multimedia, using sms