18 Oct 09 Pepsi Apologizes for Offensive iPhone App

Pepsi Co. has issues an apology for its iPhone app, the ‘AMP Up Before You Score’ which categorizes women into 24 types and then makes use of the iPhone’s Internet feature to link users to information about them and what they like. Pepsi AMP is the latest energy drink by Pepsi and apparently the iPhone app is part of their marketing campaign. Types of women listed in the application include punk rocker, bookworm, aspiring actress, artist, and sorority girl.

And while Pepsi intended to come out with a harmless app for fun, the same could not be said for the people who got offended by this type of an app. The apology has been made but the damage has been done. In the end, this instance will hurt Pepsi’s brand image building for AMP rather than boost it up. It back to the old drawing board for Pepsi I guess!

(Source) Sky News

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Tags: amp+, apology, aspiring actress, brand image, campaign types, drawing board, energy drink, image building, internet feature, iPhone, marketing campaign, old drawing, pepsi, pepsi co, punk rocker, score, sky news, sorority girl