We have a new iTunes version and we’re going to have a new kind of product offered by Apple through its store. HD video purchases have been added to iTunes. And we’re referring to HD movies which were available only for rental before. HD movies will cost you $19.99 and they will come in H.264 compressed 720p quality. Starting today you’ll be able to buy these HD videos and purchases will come with both an HD file and an iPod/iPhone SD file. And today you’ll get exclusive pre-orders of Quantum of Solace and Twilight.

via Apple