Telmap is selling a new navigation system for the iPhone that uses NAVTEQ maps as well as MapQuest and Orange. It also has the other bells and whistles such as turn-by-turn guidance, in-car and pedestrian modes, as well as live traffic.

Of course, this Telmap comes at an awkward time since Google Android 2.0’s new free Navigation system. I mean, why would anyone pay for something that they can get for free?

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With Google Android’s free navigation app, it will probably make a lot of people happy with its turn-by-turn instructions. However, it does change things in the Navigation market. Apparently, Garmin and TomTom’s stock prices fell at an alarming rate.

This could be one of those times where free technology is going to overshadow those who have gotten rich off of it.

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