08 Apr 09 FreeWheel Managing Video Ads for Joost

Joost seems to be making waves today as far as being an iPhone app is concerned. And to help manage the ads coming out from this app, FreeWheel has lent a helping hand to make sure the video ads are displayed in the Joost iPhone ad properly.

Since its introduction last November, approximately 1.5 million iPhone and iPod Touch users have downloaded the free Joost app, which enables iPhone and iPod Touch users to enjoy thousands of hours of anime, comedy, drama, movies, music, documentaries, sci-fi and sports over their Wi-Fi connections. Users find videos through search, browsing genres, viewing what’s popular or choosing from an editorial selection of Joost’s picks. As a free, ad-supported application, the Joost app uses video ads, which are served into the shows via FreeWheel’s technology.

On mobile devices, as on the web, FreeWheel delivers the highest yielding ad creative based on semantic analysis while accounting for the revenue share whenever any creative unit is served. The company’s mobile ad-serving and management partnership with Joost will define new ways to monetize video content in mobile.

(Source) Press

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Tags: freewheel, iPhone, iPod Touch, joost, mobile devices, mobile source, revenue share, video ads, video content, Wi-Fi