In what is deemed to be a pinnacle of what generalizes the whole business effort of Sony Ericsson, Sony Ericsson today launched ‘Entertainment Unlimited’, and it is probably one of the biggest and most important announcements yet.

Sony Ericsson also showcased a new mobile phone under the concept name Idou today. This is supposed to give us a glimpse of what Sony Ericsson has in store for us, and it is one of a number of projects that will be launched this year under the umbrella of Entertainment Unlimited.

Tags: content applications, Cyber-Shot, entertainment unlimited, Mobile News, mobile phone, Mobile Software, Pinnacle, Sony, Sony Ericsson, Sony Ericsson, walkman music

Sony Ericsson has launched a new camera phone. The anticipated phone is the Idou, which features a 12.1-megapixel camera with auto focus and an array of advanced camera touch features such as true 16:9 widescreen format and a xenon flash. The ‘Idou’ is one of a number of projects that will be launched this year under the umbrella of Entertainment Unlimited.

Idou encapsulates the future of mobile entertainment in the palm of your hand delivering visual communication like never before.

Based on what will become the Symbian Foundation operating system, thousands of applications are available online letting you install new applications and download exciting content from PlayNow™ to make the Idou truly yours.

Dick Komiyama, President, Sony Ericsson said, “Entertainment Unlimited is at the core of Sony Ericsson’s philosophy, building on the strength of our great entertainment assets such as Walkman and Cyber-shot phones and our unique service and applications integration. Many of the strategic initiatives we’ve announced in the past year have laid the internal framework to launch this new consumer proposition to the market and Sony Ericsson is now ready to drive the next wave of market development with Entertainment Unlimited.”

Idou will be available 2nd Half of 2009. *”Idou” is a concept name for this phone and not the final name under which the product will be marketed to the public.

Tags: advanced camera, auto focus, entertainment unlimited, new camera, playnow, Sony, Sony Ericsson, Sony Ericsson, xenon flash