Here is something that should be entertaining for people traveling off to places where they are not familiar with. Called the InView mobile app for iPhones, this app plays some type of multi-media content relevant to where the person is somehow giving them an idea of what to expect. In case no content is assigned to that specific location, a general message is delivered.

Steve Gurley, Symon’s VP of Marketing and creative vision behind InView Mobile, put it this way: “An iPhone user can launch InView Mobile in a participating hotel and receive interactive information specific to that hotel. They can then go to a participating arena, launch InView Mobile again and automatically receive information about events playing in or coming to that arena. A user can even launch InView Mobile at work and receive real-time performance metrics related to their job.”

The InView Mobile app is now available at the Apple iTunes Store for free.

(Source) Press

Tags: Apple, apple itunes, creative vision, inview, iPhone, iPhone, iphones, marketing, Mobile Software, multi media, real time