Universal is planning to feature iPhone interactivity on some of its newest releases which include Bruno, Public Enemies, 9, and Inglourious Basterds“.

Universal is also going to offer exclusive content for iPhone users, something that is akin to the BD-Live program. Of course, that does give iPhone users a little bit of an unfair advantage, doesn’t it?

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Blu-ray players are finally reaching the level of affordability that will allow most consumers to upgrade to the technology.

Making it the first Blu-ray player from Sony to be cheaper than the PS3, the mainstream BDP-S350 Blu-ray player can be yours for a cool $299.99. Adding icing to the cake is the fact that it is one of the few players out there that supports BD-LIVE that allows content downloads from the web.

You’ll, however, have to manually update the firmware on the player, but that will take only a couple of minutes at most.

Note that the price is from Sony’s own Style site, so the player can be had for cheaper from competing webstores.