Lacta chocolate bar conveys message via augmented reality

By Edwin Kee - 01/13/2012 3:27:46 AM

Here is a break from all the crazy news that comes hard and fast from the CES showfloor – and I am talking about the Lacta chocolate board in Greece, where consumers will be able to harness the power of augmented reality in order to convey a secret message to a friend. Of course, before [...]

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Sony Smart AR could be the future of augmented reality

By Mark Rollins - 05/22/2011 2:12:50 AM

We have reported on a lot of augmented reality applications in the past, such as Layar and Aurasma. The problem with many of these applications, is that the resolution is never that good, and plus there is always the necessity of the QR code. What if it was possible to get the AR …

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Irregular Apps announce Talking Augmented Easter Egg app

By Edwin Kee - 04/12/2011 5:00:25 AM

The season of Easter is a significant one for Christians worldwide, as it explains one of the core tenets of their faith for without Easter, then there is no resurrection. Well, even religion can be used to earn money in some ways, and Irregular Apps has managed to take a Christian tradition of using real [...]

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Aurasma iPhone App does some serious augmented reality

By Mark Rollins - 04/09/2011 1:03:28 PM

It seems like we are seeing a lot of augmented reality Apps in the past few days. We already reported on the Dentsu Suwappu augmented reality figures, and I just finished reporting on SkyView, which allows the user to see celestial bodies from a augmented reality point-of-view. This iPhone App known as Aurasma could easily [...]

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Dentsu Suwappu augmented reality figures bought to life with the iPhone

By Mark Rollins - 04/08/2011 1:21:49 PM

Nothing like a little augmented reality app to make your day brighter. The iPhone has a lot of them like the Space Invaders game and that Red Bull racing game. This is the Dentsu Suwappu, and these figures are from an ad agency in Japan. They are designed to work with …

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Red Bull Augmented Reality Racing Game

By Mark Rollins - 03/20/2011 4:00:45 AM

We have reported on a lot of racing apps here at Mobilewhack like some new Indy Car application, and a Red Bull Racing Challenge. This next racing game/app is also by Red Bull, and it is quite unique. Part of this iOS game uses augmented reality in a very odd manner. You …

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Augmented Reality comes to Android GPS Naviation on Route 66

By Mark Rollins - 02/18/2011 2:20:09 PM

There is nothing I like more than augmented reality, and MWC had a lot of interesting demonstrations of it. Besides games like Falcon Runner, you can now do augmented reality for Route 66. Yes, that famous Route 66 is able to use dash-mounted, Android smartphone or tablet and displays the road ahead of …

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Mobile World Congress promises some sweet augmented reality demonstrations

By Mark Rollins - 02/11/2011 2:39:56 PM

I wish I could have made it to Mobile World Congress next week, as I have heard that there will be a lot of augmented reality on deck. There is nothing I love than a good use of augmented reality, or augreal (not an official abbreviation, but one that I hope will catch on). …

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Junaio Augmented Reality Browser gets updated to 2.5

By Mark Rollins - 12/02/2010 2:02:08 PM

We have covered Junaio’s Augmented reality browser before, like when it came to Android. Ten days ago, it has been updated from Junaio 2.0 to version 2.5. One of the big hypes about it is that it uses “targetless” augmented reality, allowing no 2D barcode marks for tracking and mapping augmented content and …

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Dos Equis and QR codes

By Mark Rollins - 07/26/2010 3:15:56 PM

The Most Interesting Use of QR Codes in The World from CrunchGear on Vimeo. No doubt you have seen those Dos Equis ads with “the most interesting man in the world”. Personally, I think that augmented reality is one of the most interesting things in the world, and this demonstration is apparently sponsored by the [...]

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