Just like in blogs, iPhone apps need to be marketed well to really gain some ground. It is not merely a matter of boasting of exquisite features that make an iPhone app stand out among the rest. Without the proper resources and support, an iPhone app will not be counted among the top apps to have if there is nothing used to promote and publicize it.

And to market an iPhone app, the best way is to solicit some advice from someone who has already been there. Charles Rose for one has tested the various techniques and shares us some of the important aspects of iPhone app marketing with his eBook titled The Secrets of iPhone App Marketing.

The purpose of the eBook is to teach App Developers the importance of a strong marketing strategy and how to create one for their application. Developers will learn the best websites for iPhone App reviews, step-by-step instructions for how to prepare and submit their app to each site, how to write an effective press release, and tips on how to keep the public’s attention.

The eBook is available for purchase at Izenedev for $49.

(Source) Press

Tags: Apple, application developers, best websites, Business, ebook, iPhone, iPhone, marketing strategy, Mobile Software, press release, proper resources

iPhone application developers are bound to love the release of the new iPhone Advertising Toolkit by AdMarvel, allowing them to easily integrate advertising from virtually any ad network into their applications.

Advertising metrics and analytics are provided via a web console giving a near real-time view of the application’s advertising performance.

To answer the diverse needs of iPhone developers with an expanding international user base; AdMarvel can also act as a fully functional ad-server, supporting the provisioning and management of direct-sourced or in-house advertising.

AdMarvel works on behalf of mobile publishers to source and manage advertising from a variety of global and regional ad Networks including AdMob, Admoda, BuzzCity, Google, JumpTap, Millennial Media, mKhoj, Mojiva, Movoxx, Nokia, Quattro Wireless, Ringleader Digital, RingRing Media, Smaato, Third Screen Media, and Zestadz.

(Source) Press

Tags: analytics, Apple, application developers, Business, buzzcity, Cell Phones, Google, iPhone, iPhone, Nokia, ringring

Mobile advertising is the real deal in getting the proper advertising tactics today. Vdopia has launched a premium solution that will surely benefit most businesses and groups seeking the right exposure level today, hitting the proper target market through the wide array of iPhones that most consumers have in hand.

With iVdopia, the hottest cellular device in the world becomes the most potent means to engage users, anytime and anywhere, with the widest range of engaging ad formats, including pre-application advertising videos, and, for the first time, sponsorship to the iPhone.

iVdopia has an advertising platform and an extensive ad network through Vdopia’s BrandConnect Ads. The company’s proprietary technology delivers industry-leading CPMs - an unprecedented value to large brand advertisers and application developers alike. iVdopia is unique in that it enables complete analytics for both applications and advertisements, including information on how many times an application or advertisement reaches users, how long users stay engaged and how many times they play ads.

(Source) Press

Tags: ad formats, advertisement, advertisements, advertisers, advertising solution, Apple, application developers, Business, Cell Phones, exposure level, iPhone, mobile advertising, premium advertising, sponsorship, target market