Here’s quite the marketing stunt — If you’ve been paying attention you’ll know that not long after Google announced their free turn-by-turn navigation software, Nokia cut the price of their own GPS software, Ovi Maps, making it completely free. Well, to market the software’s new non existent price, they have hoisted a giant arrow high [...]

While Google is busy unveiling their own handsets, Apple is busy scooping up mobile ad networks namely Quattro Wireless. Rumors were floating around about the buyout but now Apple has made it official and forked over an unannounced sum of money for the company. However, reports have surfaced that suggest the deal went down to [...]

It was recently announced that Verizon, Google, Reuters and R/GA are coming together to really push the advertising campaign of the DROID this Friday by taking over Times Square. This latest stunt will have users calling 888-376-4336 in Manhattan to do a Google Voice search and then have their queries and search results displayes on [...]

We are expecting Sprint Pre shortages soon and it looks like Sprint does too. What’s weird about it is the fact that Sprint, according to president and CEO, Dan Hesse, does not want to take advantage of such a shortage situation. Hesse says that Sprint “didn’t intend to advertise [the Pre] heavily early on because [...]

We all know how Microsoft is doing its best to make us choose PCs over Macs. But Apple is ready for the fight and has one more I’m a Mac commercial. According to the Cupertino-based company there are no PCs ready to offer you fast processors, big screens and work without viruses, crashes or headaches. [...]

Rumors regarding Microsoft’s buyout of Yahoo have once again begun circulating the web. This time news comes from the New York Times who have apparently gotten in touch with some anonymous sources who say that Micrsoft and Yahoo are definitley in talks, again. Although the first rumors were regarding a complete takeover, these new rumors [...]

Both Sprint and Palm are counting on the Pre to bring them significant quantities of cash this year. We’re counting on the Pre to be that Apple contender we’ve been waiting for and even more than that. But in the mean time we can enjoy Sprint’s new advertising campaign. Bill Morgan, Sprint’s senior vice president [...]

Lots of people, including Apple, made fun of Microsoft’s $300 million advertising budget for Vista. Little do we know that Apple actually spends a whole lot more than Microsoft on advertising and product promotion. But unlike Microsoft, Apple’s ideas actually work and they get plenty of visibility. It looks like Apple’s advertising budget for the [...]

Relevantis unveiled the first advertising platform supporting paid icons for interactive maps and navigation systems. The platform essentially places branded icons on the map, allowing customers to interact with advertisers at the touch of a button. The map publisher ends up getting a cut. The platform supports placing an icon on the map, which the [...]