By now you certainly know that AT&T has decided to sue Verizon Wireless after Big Red aired all those commercials from its “There’s a Map for That” campaign. AT&T is definitely pissed off as Verizon is making a mockery of AT&T’s 3G network. AT&T alleges that Verizon is falsely advertising the capabilities of their 3G networks and consumers get the impression that AT&T lacks any services in those areas on the maps where 3G connectivity is not available.

So what does AT&T do to defend itself? It brings its EDGE network in:

With both 3G and EDGE coverage, customers can access the Internet, send e-mail, surf the Web, stream music, download videos, send photos, text, talk and more. The only difference - with some data applications, 3G is faster than EDGE.

Sure AT&T’s EDGE network is definitely comparable with Verizon’s low-end EV-DO Rev. A network but that’s not really what AT&T should tell its customers right now. What they want to hear is that AT&T’s 3G network is going to get even better. Which means no more dropped calls, better coverage, and all the web surfing at 3G speeds they want. And while we’re at it, Verizon should also upgrade its 3G network to LTE as fast as possible.

via AT&T

Tags: 3G, Ad, At&T, At&T, Commercial, edge, EV-DO Rev A, Mobile News, Verizon, Verizon

Check out the video above and you’ll see exactly how the Internet works and why we love it so much. Everything you’re looking for is one click away. And the web is filled with tech-related rumors just waiting confirmation. The PlayStation 3 Slim rumor was out there for quite a while but it has been just recently confirmed. The new price tag has also just been revealed so the ad above seems like the only logical approach for the new PS3. And if Palm is watching, maybe they should rewind and watch it again. Just in case they need some tips on how to make a commercial that would actually convince you to buy a gadget.

Tags: Ad, Commercial, Console, Mobile News, Playstation 3, Portable Devices, Slim, Sony

Remember those weird Palm Pre commercials? Well it looks like a lot of people didn’t like them that much. And all this hasn’t escaped Gary Koepke, the co-founder of Modernist, the ad agency behind the ads. Here’s what he said about the Palm Pre campaign:

We weren’t trying to creep people out, but one thing I have learned now in this digital age is people can be as rude as they want as long as they don’t have to look you in the face. The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that’s a good thing. Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story.

It’s a very different look and feel for this sector. There’s nobody involved in an iPhone ad, and ‘Your life is on BlackBerry’ — isn’t that great? Instead of having a life? We wanted a middle ground between those two places — what about the people who want a really great smartphone?

Let’s say we understand! We still like better other commercials. And the customers like them a lot more too. AT&T and Apple has sold over 5 million iPhones in the last quarter while RIM is selling lots of BlackBerry phones too. How many Pre units has Palm and Sprint sold so far? Did the commercials help increase that number? We can’t say since we don’t have any of those official numbers!

via adage

Tags: Ad, Apple, Apple, At&T, At&T, BlackBerry, Commercials, iPhone, Palm, Palm, pre, Research In Motion, RIM, sales, Sprint, Sprint

We have another weird Palm Pre commercial for you folks. We have no idea how many Pres have been sold from the beginning of the season since Sprint hasn’t come out with any numbers so far but we have to assume that Palm wishes to sell even more Pre handsets. Why else would they continue their ad campaign? The newest available video is called My Phone Can Read My Mind. Did you like it?

First of all, no phone can read anyone’s mind and we’d probably not feel comfortable with a machine knowing what we actually think. Second of all, Palm should consider changing the whole script. After all, I, as an average consumer, would love to see why the Pre is better than any other offer. Maybe the Pre is the fastest phone available on the most dependable network available. Or something like that! In which case I might go to a Sprint store and get one. But if it’s a phone that can read my mind I might not be that interested in it, will I?

Tags: Ad, Commercial, Mobile News, Palm, Palm, pre, Sprint, video

Have you seen the last Palm Pre ad? Well just play the video above. “Go With The Flow” is the name of this simple ad campaign and it will not surprise you with anything. The Pre is a very dependable device but the ad doesn’t really let you see all that magic. Would you buy the Pre after viewing just that single ad? That’s of course assuming that you haven’t heard about the phone so far! The commercial is following that first Palm Pre ad, entitled “Flow”, which was more alive and definitely meant to make an impression. “Go With The Flow” will not be the kind of commercial you talk about with your friends. Nothing really happens in it.

On a different note, it looks like Palm wants to indirectly promote Microsoft’s new search engine, Bing. Is that the purpose of this ad? Will Google or Apple react in any way?

via PreCentral

Tags: Ad, Apple, Apple, Bing, Commercial, Google, Google, microsoft, microsoft, Palm, Palm, pre

Not as much pizzaz as a Sony Ericsson ad, but HTC likes to keep it simple and tries to convey how the Touch Diamond2 can bridge connections and remind you what’s important in life.  And here we were thinking that it could only take care of our business needs! Watch the video below, courtesy of MobileTechAddicts.

Tags: Ad, Cell Phones, HTC, Touch Diamond2, video

We all know how Microsoft is doing its best to make us choose PCs over Macs. But Apple is ready for the fight and has one more I’m a Mac commercial. According to the Cupertino-based company there are no PCs ready to offer you fast processors, big screens and work without viruses, crashes or headaches. Will Megan choose a Mac?

Tags: Ad, advertising, Apple, Commercial, mac, microsoft, Mobile News, pc, Portable Devices, video