Thanks to their innovative media advertising formats, Greystripe has copped the “Mobile Applications and Widgets – Mobile Marketing/Mobile Advertising” category at the Emerging Technology Awards for their innovative GS. Rich Media advertising formats. Greystripe’s GS.

Rich Media formats allow for full-screen, Flash advertisements on the iPhone, enabling digital marketers to easily bring online creatives directly to mobile.

Greystripe’s E-Tech Award win gives industry recognition and exposure to their state-of-the-art platform technology, highlighting their ad formats as the best wireless advertising product in the areas of mobile consumer applications and vertical marketing technology. Greystripe’s GS.Rich Media ad formats were among 300 product and service applicants that were reviewed by a panel of 30 recognized members of the media, industry analysts and executives. The products were judged on innovation, functionality, technological importance, implementation and overall “wow” factor.

Greystripe has seen great brand lift results with its GS.Rich Media advertisements, having run successful campaigns with Unilever Axe, Paramount, LeapFrog, Dunlop Sports, Xbox and Burger King, among others.

(Source) Press

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Mobile advertising is the real deal in getting the proper advertising tactics today. Vdopia has launched a premium solution that will surely benefit most businesses and groups seeking the right exposure level today, hitting the proper target market through the wide array of iPhones that most consumers have in hand.

With iVdopia, the hottest cellular device in the world becomes the most potent means to engage users, anytime and anywhere, with the widest range of engaging ad formats, including pre-application advertising videos, and, for the first time, sponsorship to the iPhone.

iVdopia has an advertising platform and an extensive ad network through Vdopia’s BrandConnect Ads. The company’s proprietary technology delivers industry-leading CPMs - an unprecedented value to large brand advertisers and application developers alike. iVdopia is unique in that it enables complete analytics for both applications and advertisements, including information on how many times an application or advertisement reaches users, how long users stay engaged and how many times they play ads.

(Source) Press

Tags: ad formats, advertisement, advertisements, advertisers, advertising solution, Apple, application developers, Business, Cell Phones, exposure level, iPhone, mobile advertising, premium advertising, sponsorship, target market