We’ll I guess you heard the official explanation of the whole Meridiist design. Tag Heuer knows how to count the time and they apparently know how to make a cell phone. It’s not the smartphone you wished but rather the classier phone which will make an impression while letting you make phone calls, send messages and why not, count the time.

There’s another video below if you want to see more of the Meridiist. Get your wallet ready if you want to buy one as this Tag Heuer creation surely costs more than the average entry level phone.