Systemax buys Circuit City domain name and branding

By Jeff Baker - 04/13/2009 7:03:49 PM


It was recently announced that Systemax has made haste and snatched up both the Circuit City brand and domain name for a cool $6.5 million.

Apparently Circuit City Incorporated will stay on board and net an unspecified share of sales under the brand name.

Does this all mean that Circuit City will be making a reappearance? Possibly shifting to an online only retailer? Only time will tell.

Read (Chron)

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Tags: branding, Business, buyout, Circuit City, domain name, retailer, systemax



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