We are expecting Sprint Pre shortages soon and it looks like Sprint does too. What’s weird about it is the fact that Sprint, according to president and CEO, Dan Hesse, does not want to take advantage of such a shortage situation. Hesse says that Sprint “didn’t intend to advertise [the Pre] heavily early on because we think we are going to have shortages for a while”. More importantly, Sprint “won’t be able to keep up with demand for the device in the early period of time.” There’s definitely something wrong with that. Sprint doesn’t want to build momentum and increase the buzz around the Pre? The phone is undoubtedly going to bring lots of cash to Sprint so the carrier should really consider taking advantage of any foreseen shortages. That means advertising, advertising and more advertising.

via Reuters