2 Responses for "Sprint Cancelled Own CEO’s Commercials"

1. James Fisher March 16th, 2009 at 11:35 am 1

   James Fisher from Sprint here. Let me clarify some things regarding the future of Sprint’s advertising. If you look at the original Wall St. Journal blog post, what Dan Hesse said is that he is not going to be in a new series of Sprint ads, not that we’re ending Dan’s participation in our ads altogether. Everybody’s a critic and we’ve heard from various reporters and bloggers who are less than enthusiastic about Dan’s ads, but here’s the point that’s most important to our business: the public likes them. They’ve consistently ranked among the best wireless ads in recent months for memorability. Folks remember that Dan announced our landmark “Simply Everything” simplified pricing, he helped publicize the launch of the Instinct by Samsung, one of our most popular handsets, and he has explained how we are improving customer service. The ads are part of our distinctive “Now Network” branding campaign that, research validates, is memorable. A second after the music starts, you know it’s a Sprint ad. Furthermore, there are several different series of ads running today as well - the UnWronged campaign for Boost, and our Nextel ads series with the very popular, “If Delivery Workers Ran the Education System,” or more commonly known as “Callahan,” are funny and popular. Going forward, we will decide when Dan’s presence is a good tool to increase our visibility. He joked to the Journal that we don’t want people to get tired of him, but in reality he’s a spokesperson who adds great value and we want to use him where his presence has the greatest impact. So, no, we haven’t decided to take Dan out of the ads in the future; and counter to your comments, those ads have been very effective: look how many folks are talking about those ads, just on blogs like this one — so clearly folks are watching. Stay tuned.

2. Palm Loses $95 Million This Quarter - Specs, reviews and prices. March 20th, 2009 at 7:26 pm 2

   [...] compared to last year, from $312 million to $90.6 million. Despite all this, the Pre is coming and CEO Ed Colligan assured everyone that everything is on schedule. Probably Palm is really counting on [...]