How do you like the new XDA Ignito from O2? Does it look familiar to you in any way? If you know a thing or two about cell phones you will recognize the HTC Touch Diamond which was spotted in O2’s catalogues for August.

The XDA Ignito is not a new handset. Not at all! It’s the same HTC Touch Diamond which got rebranded especially for O2. However that’s quite a move bringing in the Touch Diamond after launching the iPhone in July. Besides O2, Orange, Vodafone and T-Mobile are also selling the Diamond. Only UK’s 3 doesn’t have it yet! But maybe they want to be special like that and not get the Diamond yet.