Affiliating themselves with HipCricket is becoming a great gamble for most sports radio stations as it has increased cumulative audience and time spent listening, building robust remarketable databases and consistently recording most text messaging activities among HipCricket’s hundreds of stations.

HipCricket’s list of sports stations reads like a Who’s Who – The Ticket Dallas, WEEI-AM Boston, KJR Seattle, KESN-AM Dallas, KTKR-AM San Antonio and ESPN Seattle. Syndicated sports radio host Jim Rome is also a client.

Prior to HipCricket, The Ticket was signing up an average of 75 new listeners per month to its VIP database. In the first two months of working with HipCricket, the station opted in 2,615 new members. Also, The Ticket sent a text push to its entire database encouraging listeners to tune in for a major announcement. Portable People Meter (PPM) data showed that the station’s cume doubled in each of the three quarter hours that the Cowboys’ programming push messages were sent to the station’s text club.

“Text messaging has strengthened our bond with our listeners,” said Gus Swanson, who oversees KJR-AM in his role as Clear Channel Seattle marketing director. “The most powerful part of our relationship with HipCricket is that when our team or I have an off the wall idea and say ‘What If we tried this’, they embrace the concept as a way to make the entire system better. The result delivers more impact for our stations, our listeners and our clients.”

(Source) Press