Sure, the design does give us a break from the standard designs that we see everyday, but would that merit a £530 price tag? And if that’s not a blow enough, Brand Republic, a magazine, revealed that the Sony Ericsson Pureness will not travel the usual routes to the customer but make its way to stores like the Selfridges and other “design museum shops” when it is released in UK this November.  According to Cathy Davies, SE’s marketing director, the Pureness will be positioned more as an “iconic niche product, not mass-market.”  Sounds more and more like a luxury phone than a low-end candybar with a transparent display, so write us down for the €599 X2 instead.

TR

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