In what is deemed to be a pinnacle of what generalizes the whole business effort of Sony Ericsson, Sony Ericsson today launched ‘Entertainment Unlimited’, and it is probably one of the biggest and most important announcements yet.

Sony Ericsson also showcased a new mobile phone under the concept name Idou today. This is supposed to give us a glimpse of what Sony Ericsson has in store for us, and it is one of a number of projects that will be launched this year under the umbrella of Entertainment Unlimited.