Sony Ericsson seems good and ready to launch its first application store. Since everyone else is having a store of their own, why should Sony Ericsson be any different? But the company has taken a totally different approach on this one. Instead of creating a dedicated app store it decided to add the apps to the PlayNow arena. The service is used so far for music distribution and starting this month for movie rentals too. Is Sony Ericsson copying Apple’s iTunes?

The future apps will be available in 13 countries and it will run on about 38 Sony Ericsson phones when the app store is ready to be launched. The first apps you can expect will be Java- or Symbian-based but who knows what Sony Ericsson is preparing for later this year when at least an Android phone is expected. Developers will be able to submit their apps starting with July 1 and the store will therefore be launched at a later date.

via businesswire