Selfridges Blackberry Bold

To mark the 100th birthday of the store, Selfridges has commissioned RIM to make a limited edition Blackberry Bold. The back of the phone is colored in Selfridges trademark pantone 109 yellow (bright yellow). Each of the handsets which are numbered from one to ten cost a hefty £1000 and come with VIP support.

The UK department store has confirmed that it has already sold six of the 10 limited edition yellow BlackBerry Bold handsets. In addition to RIM, the department store is also urging on other brands to design limited edition products to mark the 100th birthday of this elite store.