RIM is ready for the application business and its store, the App World, will go live starting today at 10:00PM EST. The chosen name should be a hit too. People are already familiar with Apple’s successful App Store, so an App World will be immediately linked to the applications-for-mobiles concept. Will RIM’s app store receive the same amount of traffic as the original idea? Tell us how you BlackBerry is handling the new applications!

via BlackBerry