Every year end, all kinds of top ten lists appear and with regards to highest selling smartphone vendors of 2007, RIM or Research in Motion came in second after mobile industry giant, Nokia. According to the ABI Research, the projected shares percentage of RIM in the smartphone market is 10% overall. Due to the fact that RIM concentrates on the North American and European consumers, their aim for the future is to conquer the worldwide smartphone market, particularly focusing on the Asia-Pacific Region.

Shailendra Pandey, ABI Research industry analyst, shares her views on RIM’s projected growth:

“In addition to operator partnerships, RIM needs to grow both its R&D and manufacturing capabilities to expand and increase its presence in markets beyond North America and Europe. Considering the growing opportunities in the Asia Pacific region, a manufacturing and R&D presence in India or China can help RIM in shipping more devices and reducing overall costs.”

According to research, what makes RIM so appealing to market is its focus on their phone’s email feature and the enterprise market. RIM is expected to grow more on 2008, although they would have to bring more models such as the Blackberry Pearl into the market as well as improve their overall performance.

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