Research in Motion (RIM) has been making great strides through the years with its different smartphones despite the stiff competition that Apple via its iPhone is giving. And from the looks of it, the new battle plan will fall in the hands of two people with contrasting personalities. The two people who will be in the limelight are Canadian CEOs, Jim Balsillie and Mike Lazardis.

It is believed that two heads are better than one. But that is perhaps the interesting thing about these two; they have so many differences that the eventual beneficiary will be RIM in its efforts to boost the marketability of the Blackberry smartphones.

The strategy for growth by RIM is called “constructive management” as shared by Mr. Balsillie. One of the highlights of this strategy included outsourcing mobile phone manufacturing rather than make them independently. They partner with outsourced companies to do it for them thus resulting in less overheads and flexible options as far as getting various versions of their handsets.

Also, there are the usual targeted products for specific groups of customers. For most smartphone-crazy individuals, a certain mobile phone with features and specifications in mind exists. A clear example here is the social media market who look for easier means to use their smartphones with various social networking sites.

Finally there is the need to serve the global target market. It is no secret that aiming for a global market is the way to go if you really want to succeed. And for RIM, the smartphone demand has gone way beyond the borders of the United States. The regions are endless. It can be seen that Asian and European countries have shown promising opportunities as far as mobile phone requirements are concerned.

With two great minds at the helm of RIM, implement these strategies can only promise brighter days ahead for RIM. Apple may be there to dominate but don’t be surprised if RIM through its Blackberry phones suddenly breathe down their necks.

(Source) CNN

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