The Penny Initiative By Virgin Mobile
Remember the adage, ‘A penny saved, is a penny earned’? Well looks like Virgin mobile got really inspired and have launched a noble cause to give the long neglected penny a new leash of life. This new initiative lets users buy SMS text bundles. For instance users will be able to opt for the 1-cent per text for 1,000 messages! Americans have always been extremely fond of their pennies and want to keep it in circulation for nostalgic purposes according to one of the recent polls. Virgin promises to rescue the good old penny from the drudges of menial tasks and give it a whole new purpose! Users can also send or receive picture messages for 10 cents till 24 july.
Some of the text bundles include:
-$1.99 for 50 text messages
- $4.99 for 200 text messages
- $9.99 for 1,000 text messages - just a penny per message, the best value For heavy users.
For more info visit: http://www.virginmobileusa.com/
"For too long the penny has been relegated to menial positioning - crammed into preppy loafers, cast into fountains and piled into canisters next to convenience store cash registers," explains Howard Handler, chief marketing officer at Virgin Mobile USA. "There are even forces in the U.S. government looking to do away with the penny altogether. By giving our customers the ability to communicate with friends and family for just a penny per text through our $9.99 monthly offer, we're restoring the nobility and true purpose of America's favorite coin."
Stumble It! | Posted by Paul on June 22, 2006 4:34 AM
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