You've got to like the look of the Sony Ericsson Z310. As you can see, this clamshell has got a really (dare I say it?) sexy polished finish. As you can also see, the front icon display is integrated into the design, and will only been seen from beneath the surface when a call or message is received.

The Sony Ericsson Z310 has EDGE, HTML Browsing, and Infared connectivity. Those that want to surf the net, check e-mail, or send and receive instant messaging should love this. The standard talk time is up to 7 hours, with 300 hours of standby.

Like most cell phones, it has all the usual features. For example, you can get MP3 ringtones, and (presumably) MP3 playing. Since it also has Bluetooth, it is compatible with many hands-free headsets.

Of course, one of the more unique features is the eye-catching colored light effects that occur every time someone calls. This effect can be programmed so it is different for each person who calls. Now you will know instantly who it is when you get a call.

It looks like personalization is the word for this phone, because you can also set the look of the menu and screen display to match the time of day. For example, you can have a bright theme during the daytime and a more relaxing theme for the nighttime.

You can also personalize your pictures. The Z310 includes a built-in VGA camera that allows you to take instant still shots and then upload them to a Picture Blogging available for Z310 customers.

You can also personalize your phone with the color scheme, choosing from a the three colors shown here: Jet Set Black, Blush Bronze, or Lush Pink.

Since the Sony Ericsson Z310 phone has just been announced, we currently do not have an availability date or price.