If Nokia is making its presence felt in the 3GSM then how can arch Rival Sony Ericsson stay behind. They have just showcased their entry level mobile phone, the Sony Ericsson J100a which is not only easy on the pocket but extremely chic. Sony Ericsson with the Sony J100a promises to make communication not only easy but fun too, making it perfect for the regular user.

One exceptional feature that makes the Sony Ericsson J100a stand out is its size and infact is the smallest in the Sony Ericsson Series.

The J100 scores on its design and ergonomics and has a large keypad making it very user-friendly and uncomplicated. Sony has also incorporated 65K colour display which passes with full marks. Another function which is going to be highly appreciated is the navigation system which can be accessed by just one key. The icon markings on the navigation key helps in instant recognition of the different functions.

The Sony Ericsson J100a phone is a Dual Band GSM phone and would be available in two colors for now, the trendy Polar White and the soothing Twilight Blue. Some other standard features also include alarm clock, calculator and other multimedia tools. One can also buy the optional Car Holder HCH-60 and Portable Hands free HPB-60 without worrying much about going over budget. No word on pricing yet but Sony will make this budget friendly and one can expect it to hit the market around 2nd quarter of 2006.